Co-founded by Madonna, DanceOn fuels Gen Z through the power of music and dance. Providing a platform for both established and aspiring dance artists to watch, share, and participate. DanceOn has amassed over 1.7 million YouTube subscribers

SEE HOW WE DID IT

The Job: Perform and emergency site build to support Season 3 of DanceOn’s popular show Dance Showdown where the biggest YouTube, Vine, Snapchat and Instagram stars learn to dance and compete for the chance to win cash prizes in the most-watched competition show on YouTube.

The Solution: Build a high-traffic site with custom CMS and execute designs to host the season’s entire video archives, facilitated public voting.

The Result: Worklab turned around the job in under 3 weeks and helped them acquire thousands of new subscribers. We went on to also build out the next season.